Managing Cash Flow in Your Business - Rule 2 - Don't be too lenient with your customers.
Today, I am going to share with you the reason why it is important that you are not too lenient with your customers. This important concept forms Rule Number 2 of Managing Cash Flow in Your Business. Summary - Be direct and fair with your customers without being seen as a pushover. A clever but polite invoicing strategy will usually get you a long way. But don’t be afraid to take more formal action if you need to. Keep a close watch on your accounts receivable turnover at all times. If it’s trending up, it might be time to step up your efforts at chasing payment. As receivables age, their quality goes down, so you should act sooner rather than later. Cost of Acquiring and Retaining a Customer As we all know, obtaining customers can be time consuming and expensive. The cost of customer acquisition versus customer retention could reach as high as 700%, according to a report by Frederick Reichheld of Bain & Company as below: Acquiring a new customer can cost 6 to 7 times mor